According to IMARC Group latest research report, The global kombucha tea market is expected to exhibit a growth rate (CAGR) of 17.6% during 2023-2028. Kombucha tea is a fermented drink that is prepared from sweetened green or black tea, sugar, bacteria and yeast. It contains antioxidants, which help in increasing metabolism, reducing headaches, rebuilding connective tissues, detoxifying the body and strengthening the immune system. As it is considered useful in the treatment of cancer, arthritis and other degenerative diseases, it is gaining popularity as one of the most preferred beverages around the world.
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Market Trends
Owing to the global outbreak of COVID-19, there is a significant rise in the demand for immunity-boosting foods and beverages, which, in turn, is propelling the kombucha tea market growth. Apart from this, the increasing demand for functional drinks, coupled with the easy availability of these products through online distribution channels, is further driving the growth of the market. Moreover, the introduction of innovative product flavors and variants, such as lemon, ginger, berries and coffee, offered by leading players in the industry, are expected to bolster the market growth in the upcoming years.
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of the key players being Brew Dr. Kombucha, Asheville Kombucha Mamas, LLC (Buchi Kombucha), RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem), Flower of Life Ltd (Equinox Kombucha), GT’s Living Foods LLC, Humm Kombucha LLC, KeVita, Inc., Pure Steeps LLC (Wonder Drink), Reed’s, Inc., and Remedy Kombucha Pty Ltd.
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The report has segmented the market into the following categories:
Breakup by Type:
- Organic
- Non-Organic
Breakup by Tea Type:
- Green Tea
- Black Tea
- Oolong Tea
- Others
Breakup by Flavour Type:
- Fruits
- Regular/Original
- Herbs and Spices
- Flowers
- Others
Breakup by Packaging Type:
- Glass Bottles
- Aluminium Cans
- PET Bottles
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Health Stores
- Online Retailers
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
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