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Ski & Snowboard News / Vail sops up more of Park City

Apr 04, 2015 05:21PM ● Published by Harriet Wallis

photo: Yarrow Hotel

Vail is nibbling away at Park City. Vail just announced it will take over management of the popular Yarrow Hotel and Conference Center in the heart of Park City. In addition, it will rebrand it as a Doubletree by Hilton. Changes are scheduled to occur within the next few weeks.

As background, after an eternity of lawsuits between Talisker Land Holdings LLC and Park City Mountain Resort (PCMR), Vail stepped in and bought PCMR in 2014 for a reported $182.5 million.

Vail already owns the Canyons resort just down the road, and recently Vail announced a $50 million improvement package that will include connecting the Canyons with PCMR by gondola.

And now, Vail has taken over a landmark Park City hotel.

Love it or hate it, Vail is here to stay. And things get done Vail's way.

In fall, Vail booted out the Park City Coffee Roaster company that  sold its blend to PCMR since 2001. Vail announced that PCMR would no longer buy from the roasting company and that the roasting company could no longer sell coffee at PCMR.

Park City Coffee Roaster made a custom blend that is organic and uses coffee beans acquired through fair trading practices. Reportedly, the company typically sold between 8,000 pounds and 10,000 pounds of the PCMR blend to the resort annually -- between $42,000 and $45,000 worth of coffee each year. In addition, about 20 restaurants in the Park City area were clients.

However, instead of working with the local roasting company,
Vail announced that Starbucks would be the official coffee of Vail's resorts.






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